Hey 👋 , I’m Wassel

Redesigned dScribe's website to improve usability and product focus. Led the process from user research to prototyping in Figma and collaborated with developers to deliver a modern, responsive design that boosted engagement and user understanding.

Tools: Figma, Adobe photoshop, Adobe Indesign, Adobe illustrator, CMS

A 2D mobile advergame combined with real-life cycling adventures to inspire Tunisian youth to explore, stay active, and connect with their surroundings through gamification and storytelling.

I collaborated on my first TV commercial for Condor’s Cristal KUHD TV, featuring Algerian football star Yacine Brahimi. The campaign highlighted the TV’s tagline, "Live the smallest details," using captivating visuals and storytelling to showcase its superior resolution and immersive experience. Tools Used Adobe Photoshop: For creating storyboards and visual assets. Adobe Premiere Pro: To assist with post-production edits.

I created a 360 campaign for Natilait during the 2018 World Cup, featuring a Facebook game, player visuals, and cross-media promotions.

Redesigned the calendar experience by merging schedules with holidays, offering users a smart, intuitive way to plan vacations and manage their year seamlessly.

I took charge of designing social media content, adhering to Porsche’s strict brand guidelines and tone of voice. The focus was on creating visually compelling posts and stories that resonated with the brand’s premium identity and captivated its followers.

I created an augmented reality game for Nestlé, allowing supermarket customers to scan products and find five "gold" items within a minute to win. This interactive experience boosted engagement, product visibility, and brand awareness.

An app to book your flight