Use Case: Cristal KUHD TV Commercial
The Challenge
Condor aimed to highlight the superior quality of its Cristal KUHD TV, emphasizing its ability to showcase even the smallest details with stunning clarity. The goal was to create a visually captivating commercial that appealed to a wide audience while leveraging the popularity of Yacine Brahimi, a celebrated Algerian football star, as the brand ambassador.
Condor aimed to highlight the superior quality of its Cristal KUHD TV, emphasizing its ability to showcase even the smallest details with stunning clarity. The goal was to create a visually captivating commercial that appealed to a wide audience while leveraging the popularity of Yacine Brahimi, a celebrated Algerian football star, as the brand ambassador.
My Role
As a junior art director, I played a pivotal role in the creative development and execution of the commercial. My responsibilities included:
As a junior art director, I played a pivotal role in the creative development and execution of the commercial. My responsibilities included:
•Shaping the creative vision to align with the product’s message: "Live the smallest details."
•Designing storyboards that integrated the TV’s key features with Yacine Brahimi’s dynamic presence.
•Collaborating with the production team to ensure the concept translated effectively on-screen.
The Process
Concept Development: Created a narrative centered around Yacine Brahimi showcasing his skills in a football match, highlighting every intricate move, captured in vivid detail by the Cristal KUHD TV.
Creative Direction: Designed visuals to emphasize the TV’s unparalleled resolution and immersive experience, bringing every detail of the game to life.
Production Execution: Worked closely with videographers, set designers, and editors to bring the concept to fruition while maintaining brand consistency.
The Result
The commercial successfully positioned Cristal KUHD as a premium product, blending the excitement of football with cutting-edge technology. It resonated with audiences, effectively associating the TV’s tagline, "Live the smallest details," with moments of clarity and emotion. This project was a transformative experience in my early career, enhancing my skills in art direction and high-profile campaign execution.
The commercial successfully positioned Cristal KUHD as a premium product, blending the excitement of football with cutting-edge technology. It resonated with audiences, effectively associating the TV’s tagline, "Live the smallest details," with moments of clarity and emotion. This project was a transformative experience in my early career, enhancing my skills in art direction and high-profile campaign execution.
Client: Condor
Advertising Agency: Tracy Publicis
Director: Mauro Salesi
Senior Art director: Selim Mansour
Photographer: Sami Snoussi
Advertising Agency: Tracy Publicis
Director: Mauro Salesi
Senior Art director: Selim Mansour
Photographer: Sami Snoussi
