Use Case: Vel'Oh Challenge
The Problem
Modern conveniences have led Tunisian youth to become less active and disengaged from exploring their surroundings. The challenge was to inspire them to embrace adventure, discover new places, and adopt a more active lifestyle.
Modern conveniences have led Tunisian youth to become less active and disengaged from exploring their surroundings. The challenge was to inspire them to embrace adventure, discover new places, and adopt a more active lifestyle.
My Role
I spearheaded the Vel’Oh Challenge campaign, combining gamification and real-life cycling adventures to motivate users and create a unique experience.
I spearheaded the Vel’Oh Challenge campaign, combining gamification and real-life cycling adventures to motivate users and create a unique experience.
The Idea
Developed a 2D advergame that merged digital and real-world adventures:
Developed a 2D advergame that merged digital and real-world adventures:
Players guided a cyclist across beautifully designed levels showcasing Tunisia’s landscapes.
A professional cyclist replicated the game’s journey, documenting the adventure with engaging vlogs and photos shared on social media.
Fans participated in contests and challenges to deepen their engagement with the campaign
The Execution
Designed a mobile game that highlighted Tunisia’s beauty and promoted exploration.
Created a storytelling campaign using real-life cycling adventures to connect with the audience.
Leveraged social media and gamified experiences to attract and engage users.
The Results
The Vel’Oh Challenge successfully inspired youth to explore their surroundings, adopt an active lifestyle, and engage with technology in a fun and meaningful way.
The Vel’Oh Challenge successfully inspired youth to explore their surroundings, adopt an active lifestyle, and engage with technology in a fun and meaningful way.
Tools and Skills
Figma - Adobe photoshop - Adobe illustrator - After effect - Cinema 4D
UX/UI design for the game and promotional materials
The print ad:
The social media videos:
The social media images:
