The Problem
Natilait, the official sponsor of the Tunisian National Football Team, wanted to leverage their partnership during the 2018 Russia World Cup to increase brand engagement and product sales. The challenge was to create an interactive and memorable campaign that would excite football fans and incentivize them to purchase Natilait products.
Natilait, the official sponsor of the Tunisian National Football Team, wanted to leverage their partnership during the 2018 Russia World Cup to increase brand engagement and product sales. The challenge was to create an interactive and memorable campaign that would excite football fans and incentivize them to purchase Natilait products.
The Solution
I contributed to designing and executing a 360-degree campaign that celebrated the national team while promoting Natilait’s yogurt products. The campaign included:
I contributed to designing and executing a 360-degree campaign that celebrated the national team while promoting Natilait’s yogurt products. The campaign included:
A Facebook Game: Fans could enter a unique code found on packs of Natilait yogurt after purchasing six products. They would use the code to unlock virtual football players in the game. The goal was to collect all the team players for a chance to win a trip to Russia to watch the World Cup matches.
Photoshoots and Videos: Exclusive visuals and videos featuring the national football team players were produced, showcasing the brand’s connection to the team and energizing the campaign’s reach.
Cross-Media Promotion: The campaign was promoted across social media, print, and in-store materials, creating a cohesive experience for fans
My Role
As a UX/UI Designer, Conceptual Art Director, and 3D Designer, I played a key role in:
As a UX/UI Designer, Conceptual Art Director, and 3D Designer, I played a key role in:
Game Design: Designing the user interface and user experience for the Facebook game, ensuring it was engaging, easy to navigate, and fun for users.
Conceptual Art Direction: Developing the creative direction for the campaign, aligning visuals and messaging with the brand and World Cup theme.
3D Design: Creating 3D assets, including representations of the players and branded elements, to enhance the game and marketing materials.
Collaboration: Working closely with photographers, videographers, and marketing teams to ensure consistency and quality across all campaign touchpoints.
The Impact
The campaign successfully engaged Tunisian football fans and drove product sales, creating excitement around the World Cup and solidifying Natilait’s role as a proud sponsor of the national team. Fans actively participated in the game, sharing their progress and boosting brand visibility on social media.
The campaign successfully engaged Tunisian football fans and drove product sales, creating excitement around the World Cup and solidifying Natilait’s role as a proud sponsor of the national team. Fans actively participated in the game, sharing their progress and boosting brand visibility on social media.
Facebook online advergame:
Billboard prints:
Online and Tv videos:
