Use Case: dScribe Website Redesign
The Problem
dScribe’s website wasn’t user-friendly or effectively showcasing the product, creating challenges for users and limiting engagement.
dScribe’s website wasn’t user-friendly or effectively showcasing the product, creating challenges for users and limiting engagement.
My Process
Understanding the Problem: I gathered user and stakeholder feedback to identify pain points in navigation and content clarity.
Designing the Solution: I developed intuitive, product-focused prototypes in Figma, emphasizing clean navigation and modern design.
Collaborating for Success: Partnering with developers, I ensured a seamless translation of designs into a responsive website.
Refining the Experience: I conducted usability tests and incorporated insights to optimize the final product.
The Results
My redesign delivered a responsive, visually engaging website with clear navigation and product-oriented content. It boosted engagement, reduced bounce rates, and earned positive feedback from users and stakeholders alike.
My redesign delivered a responsive, visually engaging website with clear navigation and product-oriented content. It boosted engagement, reduced bounce rates, and earned positive feedback from users and stakeholders alike.
Roles & Responsibilities:
As the lead designer, I spearheaded the redesign, driving the process from user research to implementation. I created prototypes in Figma and collaborated closely with developers to ensure the final design was both functional and visually aligned with the brand.
Tools and Skills:
Figma for design and prototyping.
Adobe Photoshop & Adobe Illustrator for creating and editing the images and Gifs
Adobe Premiere Pro for videos
UX research, wireframing, and usability testing.
