Job position:
Currently, I work at dScribe Data, where I spend 70% of my time focused on UX/UI design, creating seamless and user-friendly digital experiences, and 30% on marketing and communications to help strengthen brand identity and outreach.
About me:
Hi, I’m Wassel, a passionate Digital Art Director based in Mechelen, Belgium. With years of experience in graphic design, UX/UI, and marketing, I bring a blend of creativity and strategy to every project. My design philosophy revolves around creating user-centered solutions that not only look great but also drive results.
UX/UI design: Over the past six years, my focus has shifted towards UX/UI design, allowing me to blend creativity with functionality to create engaging digital experiences.
As a conceptual UX/UI designer, I’ve worked on advergames for brands, where we explored cutting-edge technologies like Augmented Reality (AR) and Virtual Reality (VR) to craft user-friendly online and offline games. Beyond that, I’ve designed websites, mobile games, and concept apps for startups, ensuring a seamless and intuitive user experience across platforms.
In the last two years, I’ve specialized in designing web portals for SaaS companies, with a strong emphasis on data-driven solutions for B2B groups. My goal is always to create products that are not only user-friendly but also align with the company’s branding and objectives.
Art director/Graphic design: My journey began as a graphic designer, where I honed my skills in both the technical and conceptual sides of design. From crafting print and digital campaigns for clients using tools like Adobe Photoshop, Illustrator, InDesign, and Premiere Pro, I developed a deep understanding of visual storytelling.
Throughout my career, I’ve created a wide range of designs—from billboards, magazines, books, and flyers for print, to eye-catching content for social media platforms like LinkedIn, Facebook, and YouTube. I’ve also worked on video projects for web and TV, collaborating with creative teams to deliver impactful and visually compelling work.
Beyond design, I’m always exploring new ways to push creative boundaries, staying at the forefront of industry trends to bring fresh ideas to every collaboration. Whether it's building a brand from scratch or refining an existing one, I’m committed to delivering work that resonates with both clients and their audiences.
Let’s create something amazing together.