Use Case: Augmented Reality Game for Nestlé
The Problem
Nestlé wanted an engaging way to attract customers and increase product visibility in supermarkets. The challenge was to create an interactive experience that encouraged customers to explore the store and engage with Nestlé products.
Nestlé wanted an engaging way to attract customers and increase product visibility in supermarkets. The challenge was to create an interactive experience that encouraged customers to explore the store and engage with Nestlé products.
The Solution
I designed an augmented reality game for Nestlé, played on tablets provided to customers in supermarkets. The game invited participants to scan Nestlé products within the store, with the goal of finding five "gold" products within one minute to win a prize.
I designed an augmented reality game for Nestlé, played on tablets provided to customers in supermarkets. The game invited participants to scan Nestlé products within the store, with the goal of finding five "gold" products within one minute to win a prize.
My Role
Concept Design: Developed the interactive game concept to align with Nestlé’s branding and campaign goals.
UX/UI Design: Designed an intuitive game interface, ensuring smooth navigation and a fun user experience.
Augmented Reality Integration: Collaborated with developers to implement AR features, making the experience immersive and engaging.
Brand Alignment: Ensured the game reinforced Nestlé’s brand identity and promoted its product range.
The Impact
The game attracted significant customer participation, increasing store traffic and driving awareness of Nestlé products. Its engaging and innovative approach strengthened Nestlé’s brand presence and provided a memorable in-store experience.
The game attracted significant customer participation, increasing store traffic and driving awareness of Nestlé products. Its engaging and innovative approach strengthened Nestlé’s brand presence and provided a memorable in-store experience.
